When it comes to keeping skin hydrated, Hyaluronic acid is your best friend. This powerful ingredient keeps skin moisturized by holding 1000xs its weight in water, binding to water and allowing skin to become resilient. There are multiple ways you can incorporate Hyaluronic acid in your skincare routine, but our absolute favorite is using IMAGE’S Ageless Total Pure Hyaluronic Filler, which aside from its 18% hyaluronic acid also contains Vitamins B5 & E for extra hydration and protection of the skin. Another plus of this pure serum is that it plumps and fills fine lines without the need for injections! Simply apply a drop to cleansed skin  or to any of your other skincare products morning and evening for extra hydration. Who says healthy skin has to be complicated?