The décolleté is often forgotten in your daily skincare routine but it tends to be one of the first places to show the signs of aging. Since skin in this area is not as resilient as the rest of your body, you’ll want to treat it with an extra TLC and a combination of gentle yet anti-aging products. It doesn’t have to be rocket science, just think of doing everything to your neck and chest area as you would to your face, but with a couple of tweaks to account for the sensitive fragile skin in this area.

Just as you cleanse your face, it’s important to keep your neck and chest area clean and exfoliated. However, because skin is less resilient in this area, make sure you cleanse at night with a gentle cleanser and exfoliate only 2-3 times per week. Since traditional exfoliators tend to contain abrasive ingredients like nuts that can damage and scratch skin, choose a gentle exfoliator containing enzymes like coconut and papaya, which gently get rid of dead skin cells. We love IMAGE’s Iluma Intense Brightening Exfoliating Powder ($31), which is gentle enough to be used on a daily basis if necessary.

Now that your neck and chest are clean and exfoliated, it’s time to give that area a little love and prevent signs of aging with a firming cream. This is especially important for this area of your body, since the skin on your décolleté has less elasticity . We are big fans of IMAGE’s The MAX Stem Cell Neck Lift ($80), which targets sagging skin and fine lines with a concentration of peptides and plant-derived stem cell technology to help brighten, tighten and define the neck and jawline.

On top of being more sensitive, the skin of your décolleté is also less sebaceous, meaning that it’s more prone to dryness. This makes moisturizing the neck and chest area especially crucial, because as we all know, hydrated skin means healthy skin. So bring your moisturizer all the way down to your décolleté when you’re applying it to your face and getting ready for the day. You’ll also want to make sure that the moisturizer you’re applying contains SPF, so as to protect this particularly fragile skin from the harmful aging effects of the sun. We love IMAGE’s Prenvention+ Daily Tinted Moisturizer Oil-Free SPF 30+, which has a subtle shade to disguise minor imperfections while protecting skin and keeping it hydrated.

Last but certainly not least, you’ll want to treat any particular concerns on your décolletage like breakouts or extra dryness and/or irritation. For breakouts, a spot treatment on the areas of concern left overnight is enough to do the trick. If your décolleté looks like it’s needing a little bit more love, apply a mask like the MAX Stem Cell Masque ($36) once or twice a week to restore skin’s youth and radiance. Formulated with multiple plant-derived stem cells and powerful peptides and natural botanicals, this masque will rejuvenate and revitalize dull skin, leaving your décolleté ready for all those off-the-shoulder tops and spaghetti strap tank tops.